In September 22nd, 2024 – RMA Lao launched the highly anticipated Ford Bronco with an exciting “Built Wild” event, set against a vibrant American Outback theme. The launch attracted eager Ford customers and media, with key guests including Davon Phachanthavong from the Lao National Chamber of Commerce, David Jeffey – Asia Pacific Direct Markets MD of Ford, Biju Narayanan – MD of Automotive RMA Lao, and Roberto Da Silva – Director of Automotive Distribution, RMA Group. The Ford Bronco’s debut was a success, with eight customers already signing up on the spot, highlighting our strong presence and impact in Laos.