Phnom Penh, November 29th, 2024 – In October, TOUS les JOURS, the country’s beloved bakery brand, celebrated the grand opening of its 3rd store, continuing its commitment to delivering freshly baked bread every day. Later in November, EFG has opened the fourth TOUS les JOURS store in Phnom Penh, Cambodia, at Aeon Mall Sen Sok. This expansion follows the successful launch of two stores in April 2024 and highlights EFG’s
dedication to delivering high-quality French-Asian bakery products.

The grand opening, led by Jasmine Nge Nge Htwe, General Manager of Coffee and Bakery Brands at EFG, included promotions and giveaways that drew enthusiastic crowds. This milestone is part of EFG’s strategy to grow TOUS les JOURS’ presence in Cambodia, focusing on fresh ingredients, innovative baked goods, and a welcoming atmosphere.